Stefan Textile
visual identity & packaging redesign
Brand Stefan from Arilje, Serbia, has been producing textile products since 1988. Through many years of dedicated work, they have created a recognizable name in the field of home textiles. Today, they offer around 500 home textile products.
What they needed is a new visual identity and a well-thought-out visual classification system for their many products and product categories. The new identity needed to be modern and clean, to convey to customers a feeling of higher quality, elegance, and comfort. Because Stefan Textile products have many different patterns, the identity needed to be simple and minimal so as not to overload them.
The logotype was pre-designed and the brand’s name is written in Cyrillic since the brand mainly communicates to the Serbian market. The pattern was created by combining and repeating the letter ‘S’ from the logo. It represents the interweaving of threads in textiles, embroidery, softness, and comfort—the black-and-white base color palette combines cotton tree shades of pastel brown and off-white. The three most important lines of products are associated with appropriate icons.
After finalizing the visual communication system, we proceeded with the implementation. Labels and packaging had to convey the brand’s values of cleanliness, simplicity, and clarity, as well. All labels are white and prominently feature the product type name and product line icon. The packaging comes in beige and brown shades from the brand’s cotton palette. The large bedding pack is housed in a specially designed cardboard box. Additionally, all packages incorporate elements that allow for partial visibility of the product, such as openings or transparent materials.
