Indijana Coffee Roaster
visual identity & packaging design
Indijana is a coffee roasting company from Belgrade, created to provide coffee lovers with the experience of drinking the best Arabica coffee. The idea for the logo was to create a mystical face, with a flat expression, inspired by the Native Americans’ Moon masks. It is to appeal to the viewers, intrigue them, and captivate them. The face is impactful and memorable, just like the taste of Indijana coffee.
The illustration for the Indijana Coffee Roaster packaging needed to be attractive, colorful, and with intense contrasts, in order to stand out on a clean, white bag. It is telling a story of coffee making, from the rays of sun on the coffee fields to collecting, roasting, packaging, delivering, and finally drinking that perfect cup of freshly roasted coffee.