Indijana Coffee Roaster visual identity

Indijana is a coffee roaster from Belgrade, founded with the desire to provide coffee lovers with the experience of drinking the best Arabica coffee and blends.  The idea for the logo was to create a mystical face, with a flat expression, inspired by the Native Americans’ Moon masks.


The illustration for the packaging needed to be attractive, colorful, and with intense contrasts, in order to stand out on a clean, white bag. It is telling a story of coffee making, from the rays of sun on the coffee fields to collecting, roasting, packaging, delivering and finally drinking that perfect cup of freshly roasted coffee.  The four types of Arabica coffee – Guatemala, Ethiopia, Costa Rica, and Brazil,  bear the flag colors of their country of origin. The two blends – Ozawa and Ojawackwa, have less saturated, darker, pastel tones.

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