My name is Ljubica Marković. I’m the graphic designer behind the Lj.design studio from Belgrade, Serbia. Even though I graduated in architecture, I have been professionally involved in graphic design since 2013. In other words, I love to draw! I am also no stranger to other creative endeavors. On the shop page, you can find products I designed, and in some dance studios, you can find me – dancing street dances.

In the fateful year of 2020, when everything stopped I started something – my design studio. The goal was to create a business breadth in which I could work guided by my values and thus contribute to the community with my skills in full capacity. I wanted to work on quality and creative solutions with people who appreciate the value of visual communication.

My area of expertise lies in creating visual identities, where I have gained extensive experience over eleven years of working in both corporate and entrepreneurial settings. In the creative process with clients, I translate their brand’s story into the language of forms and colors.

Clear communication is essential – between you and me, and between you and your target audience. That’s why I have developed work processes that help me better understand your needs, as well as the needs of your audience.